When starting That’s Caring, an online gift basket company that provides unique, 100% fair trade products in boxes and wrappings that are harm-free to the environment, my main motivation behind the company was to provide people with a “greener way to give”.
As cliché as this may sound, I wanted to make the world a better place. The idea I had was a small, but useful and effective way to contribute to that cause.
In furthering that goal, I created this blog, Grass Roots, as a way to bring That’s Caring’s concepts and beliefs into the mind of everyday use beyond the realms of corporate gift giving.
The name stemmed from the early phases of the company, where I used to describe the origin of That’s Caring as being very “grass roots-like”. It’s a comforting, personable and genuine business that blossomed from the hearts and minds of a group of people who I can only describe as organic, in every sense. I work to convey those roots to every customer and my vision is to further spread that to anyone who reads this blog.
I would consider Grass Roots a success if at least one person reads it and is inspired to live a greener life. Living green, to me, means, adjusting my lifestyle in a minor way that can turn out a large impact. I have never done anything extreme or psychotic to prove that every ounce of blood that runs through my veins is green. I don’t judge people that drink from plastic bottles or drive to the corner store. We’re human. I’m guilty of doing both those things from time to time. I can only hope that this blog and That’s Caring will spark enough inspiration in people to counter-act and become aware of ways to combat those actions.
I also believe it’s important to know a person, before you trust them, respect them, and learn from them. In light of that, I’ve provided you with some essential information about myself to hopefully make myself more human, instead of reading a computer screen that for all you know, was written by a robot.

Name: Jamie Pritscher
Nickname(s): Jamer, Jams, Brain, Sharkbait
3 non-generic adjectives that describe me: work-in-progress, thankful, optimistic
Best gift I’ve ever received: Rain Boots—very practical and great for walking my dog OR Family Heirlooms. I received my grandpa’s “Sunday” cap and I love that it’s vintage and has a story.
Best vacation I’ve ever taken: I love me a good road trip, but my Euro trip to Dublin, Paris and London was extraordinary!
Favorite quote: “Be the change you wish to see in the world”-Mohandas Gandhi
Current favorite song: “Pumped Up Kids”- Foster the People, as far as “old school” goes though, “Into the Mystic” by Van Morrison is one of my favorites!
One thing I couldn’t live without is: Coffee!!!!!!!!!
Favorite way to be green: Day to day things like figuring out ways to recycle or reuse items that otherwise, I would throw out.
When I grow up I want to be… I never want to grow up! However, I would still love to be a college professor someday.
Book everybody should read: Bossypants by Tina Fey
The most unique/quirky thing about myself: I manage to fall….a lot. The oddest things seem to always happen to me. The other day, I literally rolled down my car window and bird crap came flying in. At least I am blessed with endless and entertaining Facebook and Twitter updates!
When I was a kid I was obsessed with: becoming a princess, Barbies and American Girl dolls
I believe in… endless possibilities
Grass Roots is co-written with the assistance of That’s Caring’s Executive Wordsmith, Eileen Matthews.

June 26, 2011 at 3:02 pm
great blog, loved the story about bird crap
June 30, 2011 at 6:07 pm
I really like the blog and of course the story about the bird poop really made me giggle.
August 12, 2011 at 9:57 pm
Hi there! This is kind of off topic but I need some help from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to start. Do you have any tips or suggestions? Thank you
August 15, 2011 at 9:41 pm
Having a blog is one of the easiest ways to communicate information to your customers and share knowledge of your profession! We’ve created Grass Roots through WordPress.com, which fits nicely into an already made website format. However, Blogger and tumblr are also popular outlets for creating a blog. Hope that helps
August 14, 2011 at 2:41 pm
I’ve just recently began a blog, the information you present on this website has helpful to me tremendously. Thank you for all your time & work.
August 15, 2011 at 2:59 am
I really appreciate articles on your site. You’re doing a fine job! Thanks a lot.
August 15, 2011 at 11:07 pm
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August 16, 2011 at 7:47 pm
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August 16, 2011 at 9:14 pm
I really like that. You touched my heart!
August 20, 2011 at 4:51 pm
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August 22, 2011 at 6:15 am
Good blog! I truly love how it is simple on my eyes and the data are well written. I am wondering how I could be notified when a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a great day! “You can discover what your enemy fears most by observing the means he uses to frighten you.” by Eric Hoffer.
March 2, 2012 at 2:55 pm
I have the SAME Favorite quote: “Be the change you wish to see in the world”-Mohandas Gandhi
Our business is entirely focused on achieving positive changes, which is why we are totally supportive of the great work you are doing with That’s Caring.
June 4, 2012 at 4:19 pm
Great stuff keep it up!