泰特莱 Features in Largest Reuse Packaging Platform in 特易购 as 循环 extends UK Visibility with Physical Shop Presence
泰特莱 is taking a big step forward with its programme to explore options to eliminate single use packaging this month by taking part in a 10-store trial with 特易购 and 循环, offering 泰特莱 everyday tea bags in reusable tin 摩丝.
新罐, containing 80 biodegradable 泰特莱 tea bags will be available in designated 循环 branded reuse stations in selected 特易购 stores.
售价£3.00 in total, the price covers the cost of the tea and a £1.00 deposit for the cannister which can be ‘redeemed’ to the shopper’s 循环 account once the cannister is returned for washing and reuse, the same tin is then refilled and returned for sale as part of the 循环 zero waste system.
“This is an exciting step forward in our programme to explore reusability and minimise waste,Cassie Shuttlewood说, 可持续性 and Communication Manager for Tata Consumer Products. "The need and rationale for these developments are undisputed, but it’s important that whatever solutions are brought to market that they are easy for consumers to take advantage of,”她补充道.
This view is supported by the results of a recent study of 200 adults conducted on behalf of 泰特莱, which found that although the majority describe themselves as eco-conscious, 75% admitted to abandoning ‘eco products’ and reverting back to ‘standard versions’ after a period of time.
The study showed that shoppers are likely to make an eco-switch if it is affordable (54%), 容易获得(43%), and if their brand of choice offers it (24%). But clear understanding of how to correctly ‘recycle’ packaging after use remains a challenge for many.
Less than half of those questioned actually read instructions on how to responsibly dispose of household products or waste (47%), and of those who do read the instructions, only 35% claim to fully understand them.
Having had a year for many to familiarise themselves with the 循环 reuse ecosystem via the pilot store online, the physical presence of having a reuse station instore, with return points for empty 摩丝, will make the loop ecosystem even more accessible and easy to participate in.
“We all have a desire to do more for the environment, but it can be difficult to make everyday eco-friendly switches and stick to them, especially when things like convenience and affordability come into play,Cassie Shuttlewood说, 可持续性 and Communication Manager at 泰特莱.
“We have worked to keep these tins as affordable as possible and will reinforce the reuse process via our social channels and online to ensure the best level of take up and repeated use.”
For more information, visit: Product and Packaging | 英国泰特莱